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Why You Keep Debating Features Instead of Testing Them?

A founder’s guide to turning big bets into small experiments that actually give you proof.

By Dar Patel 9 min read

You know that roadmap debate where everyone has a favorite feature… and no one has actual evidence?

PM wants X because “customers keep asking for it.”
Your co-founder is convinced Y will “differentiate the product.”
You’re worried about runway and feel like you’re betting the quarter on vibes.
In coaching founders, I see this pattern a lot: we spend weeks polishing decks and debating opinions instead of running even one small test in the real world.
In this issue, we’ll talk about what will actually help you to move forward and test your ideas rather than spending your time debating which features to implement.

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